Huu-ay-aht First Nations (HFN) is advancing two key tourism projects that will help shape how our ḥaḥuułi (traditional territories) are experienced, promoted, and supported over the long term. Together, these initiatives are focused on creating a strong, Nation-led tourism economy that reflects Huu-ay-aht values while generating sustainable opportunities for citizens.
Establishing Regional Management and Reinvestment
As part of this vision, Huu-ay-aht is working toward establishing what could become Canada’s first Indigenous-led Destination Management Organization (DMO). This initiative focuses on developing a coordinated approach to managing and promoting tourism across Huu-ay-aht territory. By establishing a clear identity and “sense of place” for the region, the DMO aims to ensure that local tourism directly reflects the Nation’s culture, priorities, and long-term vision.
Alongside the development of the DMO, Huu-ay-aht is exploring the implementation of the Municipal and Regional District Tax (MRDT). If approved, the MRDT would generate dedicated revenue to be reinvested directly into community-identified tourism initiatives. Potential improvements include enhanced signage across the territory, trail development and maintenance, targeted marketing for regional tourism experiences, and public infrastructure such as washrooms and visitor amenities.
This project is not just about attracting visitors; it is about ensuring that tourism is well-managed and community-driven, and that it benefits all residents of the Huu-ay-aht territory.
Preparing for the Cultural & Visitor Information Centre
In parallel, preparations are underway for the opening of the Cultural & Visitor Information Centre, anticipated in 2026. This facility will serve as a central hub for visitors to learn about Huu-ay-aht history, culture, and territory. Current planning focuses on designing the overall visitor experience, developing day-to-day operations, and creating structural opportunities for Huu-ay-aht artists and entrepreneurs to participate through retail space and cultural programming.
Once operational, the Cultural & Visitor Information Centre will play an important role in welcoming visitors in meaningful ways, creating local employment, and supporting cultural sharing.


