Huu-ay-aht First Nations is inviting submissions from Nuu-Chah-Nulth artists to create a logo for Experience Huu-ay-aht nism̓a, meaning “Experience Huu-ay-aht Land.”
Experience Huu-ay-aht nism̓a is a Huu-ay-aht First Nations-led Destination Management Organization (DMO) that will support the development, promotion and coordination of tourism throughout Bamfield, Anacla and the broader Huu-ay-aht ḥaḥuułi (traditional territories).
The winning logo will become the official identity for Experience Huu-ay-aht nism̓a and will also be used at Huu-ay-aht’s new Cultural & Visitor Information Centre, Huuʔii, currently being built in Anacla.
What should the logo represent?
Experience Huu-ay-aht nism̓a is an invitation to discover Huu-ay-aht ḥaḥuułi through its rich culture, enduring stories, natural beauty and diverse visitor experiences. The DMO and Visitor Centre will connect visitors with local businesses, cultural experiences, outdoor recreation, accommodations, attractions, events and the people and places that make this region unique.
We are looking for a logo that captures the spirit and identity of Experience Huu-ay-aht nism̓a and communicates a welcoming invitation to experience Huu-ay-aht Land.
Artists are encouraged to bring their own creativity, artistic expression and perspectives to the design. The logo should reflect the purpose of the initiative while being recognizable, versatile and suitable for use across digital platforms, printed materials, signage and the Cultural & Visitor Information Centre.
The attached logo examples below are provided as visual references to help illustrate how other destinations and tourism initiatives present their identities. Artists are encouraged to develop original concepts rather than replicate existing designs.
We look forward to seeing the creativity and perspectives of Nuu-Chah-Nulth artists reflected in the visual identity of Experience Huu-ay-aht nism̓a.
Examples of DMO’s around BC:

Sunshine Coast Visitor Centre inside for visual reference example:

Huu-ay-aht First Nations’ Cultural & Visitor Centre (In June 2026 – still under construction)

Logo Requirements:
- Circular shape.
- Simple design with no tiny or intricate details. The smallest details should be visible on a round print about 5- 7 cm in diameter. Designs should remain recognizable and legible when reproduced at smaller sizes.
- Following the Huu-ay-aht colour brand guide (images below).
- Design should reflect the concept of experiencing Huu-ay-aht lands, culture, and values.
- The logo should work across a range of uses, including websites, social media, signage, print materials, merchandise, stickers, shirts, and other promotional items.
- All submitted designs must be entirely original, human-crafted without the use of artificial intelligence (AI) tools or generators, and fully suitable for use as the DMO’s official visual identity.
Prize: $500 Cash
Submission deadline extension: Friday, November 20, 2026
Submit to: Anacla or Port Alberni Government Office, or by email at communications@huuayaht.org




